The Technology Trap...
It appears that the answers to all our problems don't lie in technology - in fact, many of the problems a company face are only increased by investment in technology.It's so easy to fall into the trap of always trying to have the latest technology (websites, equipment, and generally things that make our lives a little easier), and I should know, I'm a total gadgeteer!! But what Collins suggests here is that great organisations don't invest in technology through fear of falling behind, or competition with rivals, but by listening to their little hedgehog and seeing how new ideas may fit with the basic company concepts.
Like the book says, great technology won't build a great company - it won't help you achieve any of the points I've mentioned from previous chapters - but knowing what your organisation is about, making small measured steps to move with technology when appropriate (if it fits) can make the difference between good and great.
And that applies to all the principles in this book - doing anything that doesn't fit totally with the shape of your little hedgehog is a BAD IDEA!!
Sounds good to me!!
So the question is... hows does the NYSFC website fit with our little hedgehog. And more to the point, what does our hedgehog even look like?
I guess I'll find out soon enough!!
Right, I'm off to PC World to look at speedier laptops!!
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